Korean celebrities are known for shaping global beauty trends—dewy glass skin, gradient lips, and minimalist makeup looks all rose to iconic status thanks to K-pop idols and actors. But there’s another side to their beauty influence that fans are increasingly obsessed with: their perfume choices. Subtle, elegant, and emotionally expressive, fragrances worn by K-stars often become instant bestsellers. Some scents sell out completely after being spotted in a single behind-the-scenes clip; others quietly rise in popularity as fans discover the personality behind the bottle.
In Korea, fragrance is more than a cosmetic accessory. It’s a mood, a storytelling device, and a signature—something that completes an image just as much as wardrobe or styling. From airy musks to velvety florals and sensual woods, celebrities often choose perfumes that mirror their artistic persona while remaining deeply personal.
Here is a comprehensive look at Korean celebrities’ favourite fragrances, why they love them, and what each scent reveals about their style.
BTS’s RM — Byredo Blanche & Diptyque Philosykos
Kim Namjoon, known for his introspective lyricism and minimalist fashion, gravitates toward clean, grounded scents. His love for Byredo Blanche is well-documented. Blanche is fresh, crisp, and almost laundry-clean—a mix of aldehydes, white florals, and musk that mirrors RM’s calm, quietly charismatic personality. It’s a fragrance that feels like a blank canvas: simple, comforting, and peaceful.
He is also a fan of Diptyque Philosykos, a creamy fig scent inspired by Mediterranean groves. Philosykos is soft but sophisticated, the kind of fragrance that feels intellectual and earthy. It complements RM’s love for art, museums, and nature. Between the two, his scent wardrobe balances purity and depth—reflecting his dual persona as both a global music icon and a grounded, thoughtful artist.
BTS’s Jungkook — Forment Cotton Hug & W.Dressroom No. 97
Jungkook’s fragrance preferences famously sparked multiple sellouts. His former love for W.Dressroom No. 97 (April Cotton)—a Korean fabric mist with a soft, soapy fragrance—caused nationwide shortages. Clean, fluffy, and slightly sweet, it perfectly matches Jungkook’s youthful charm and down-to-earth personality.
More recently, he mentioned Forment’s “Cotton Hug”, another airy cotton-based scent known for its gentle musk and cuddly warmth. Both fragrances emphasize the “boyfriend material” aesthetic fans associate with him—soft, approachable, and subtly addictive. Jungkook’s choices also reflect a uniquely Korean trend: the love for understated, laundry-like scents worn close to the skin.
BLACKPINK’s Jennie — Chanel Gabrielle & Les Exclusifs de Chanel
Jennie Kim is synonymous with Chanel. As a house ambassador, she embodies the modern Chanel woman, so it’s no surprise that her favourite fragrances come from the brand’s catalogue. One of her most iconic choices is Chanel Gabrielle, a luminous bouquet of jasmine, ylang-ylang, and orange blossom. It’s radiant and confident, mirroring Jennie’s stage presence and polished elegance.
She has also been associated with the Les Exclusifs de Chanel line—particularly Beige and Gardenia, both soft white-floral scents with a luxurious aura. Jennie’s perfume wardrobe leans toward refined femininity: bright florals with smooth musky undertones. Whether on stage or off duty, her fragrances always feel expensive, effortless, and unmistakably chic.
BLACKPINK’s Jisoo — Dior Miss Dior Blooming Bouquet
As both a K-pop star and Dior ambassador, Jisoo naturally gravitates toward the maison’s most elegant creations. One fragrance she has publicly mentioned is Miss Dior Blooming Bouquet, a gentle, pink-petaled floral scent that matches her soft, approachable beauty.
Blooming Bouquet is airy and feminine with a sparkling mandarin opening and a fresh rose-peony heart. It doesn’t overpower; instead, it whispers sophistication. Jisoo’s fragrance preferences reveal a love for timeless classics—perfumes that feel delicate, romantic, and graceful, just like her image.
BLACKPINK’s Rosé — Le Labo Another 13 & Diptyque Eau des Sens
Rosé’s perfume taste is famously refined. She once shared that she loves Le Labo’s Another 13, a modern, musky, skin-like scent created in collaboration with AnOther Magazine. It’s clean yet addictive, with a subtly animalic undertone that makes it incredibly memorable. Another 13 feels both edgy and elegant, perfectly aligning with Rosé’s artistic, introspective vibe.
She has also been seen with Diptyque Eau des Sens, a bright orange blossom fragrance with a slightly herbal twist. It’s uplifting, luminous, and stylish—an excellent reflection of her fresh, radiant persona. Rosé’s scent choices show an appreciation for niche, understated luxury.
BLACKPINK’s Lisa — Frederic Malle Portrait of a Lady
Lisa’s magnetic stage presence and bold style call for a fragrance that can keep up—and she has been linked to Frederic Malle’s Portrait of a Lady, a powerful rose-patchouli scent beloved by perfumery enthusiasts. This is no gentle floral; it’s dramatic, sensual, and unforgettable.
Portrait of a Lady envelops the wearer in layers of deep red rose, warm spices, and resinous woods. It’s sophisticated and confident, embodying Lisa’s fierce charisma and high-fashion edge. Where many idols prefer soft musks, Lisa’s taste leans unapologetically bold.
Han So-hee — Louis Vuitton Spell on You
Actress Han So-hee, known for her elegance and emotional depth on screen, has mentioned Louis Vuitton Spell on You as a favourite. The fragrance is a soft, romantic iris wrapped in rose and musk—feminine, ethereal, and quietly sensual.
Spell on You feels like velvet on skin, evoking a dreamy romanticism that aligns with So-hee’s public image. It’s luxurious yet intimate, creating an aura of sophistication without overwhelming the senses. Much like the actress herself, it balances fragility and strength beautifully.
Song Hye-kyo — Creed Spring Flower & Jo Malone English Pear & Freesia
As one of Korea’s most enduring beauty icons, Song Hye-kyo is known for her elegant, timeless style. Her reported favourites include Creed’s Spring Flower, a classic fruity-floral scent believed to have been worn by Hollywood legends. Bright, feminine, and balanced, it perfectly complements Hye-kyo’s graceful persona.
She has also been associated with Jo Malone’s English Pear & Freesia, a fresh, juicy, understated fragrance beloved in Korea. English Pear’s soft fruitiness conveys a natural, effortless elegance—something Hye-kyo embodies with ease.
Gong Yoo — Le Labo Santal 33
Few male celebrities have an influence as enduring as Gong Yoo, and his rumoured signature scent is just as iconic: Le Labo Santal 33. Smoky, woody, leathery, and unmistakably modern, Santal 33 has become a cult favorite globally. On Gong Yoo, it feels especially fitting—mature, quietly sexy, and deeply charismatic.
Santal 33’s addictive sandalwood-leather blend creates a powerful aura that lingers long after the wearer leaves the room. Its sophistication mirrors Gong Yoo’s cool, refined masculinity.
Cha Eun-woo — Acqua di Parma Colonia & Jo Malone Wood Sage & Sea Salt
Actor-singer Cha Eun-woo is often described as the “face genius” for his sculpted visuals and polished style, and his fragrance choices reflect that same clean elegance. He has mentioned a love for Acqua di Parma Colonia, a crisp lemon-and-herb classic adored by men who prefer freshness over heaviness.
He also reportedly enjoys Jo Malone’s Wood Sage & Sea Salt, a popular unisex fragrance that feels airy, breezy, and natural. Together, these scents reflect Eun-woo’s gentle, refined charm—always fresh, always immaculate.
IU — Diptyque L’Ombre Dans L’Eau & Byredo Inflorescence
IU is known for her soft, poetic artistry, and her fragrance taste is equally lyrical. She has been associated with Diptyque’s L’Ombre Dans L’Eau, a green, romantic rose inspired by a garden after rain. Earthy and emotional, it reflects IU’s introspective creativity.
She also enjoys Byredo Inflorescence, a bright, dewy floral that feels like spring blossoms in a breeze. IU’s choices lean toward nature-inspired, emotionally resonant scents—fragrances that feel like stories waiting to unfold.
Why K-Celebrities’ Perfume Choices Matter
Korean celebrities often prefer subtle scents worn close to the skin—musks, airy florals, soft woods—reflecting Korea’s cultural preference for gentle sophistication. Their choices influence global fragrance trends, inspiring fans to explore scents that feel clean, elegant, and expressive without being overwhelming.
What makes their perfume wardrobes fascinating isn’t just the brand name—it’s how each fragrance aligns with their persona. From RM’s intellectual musks to Lisa’s bold rose, every choice reveals something deeper about their artistry and identity.
Final Thoughts
Exploring Korean celebrities’ favourite fragrances offers a unique glimpse into their personalities and artistic styles. These scents aren’t just accessories—they’re signatures, crafted in scent rather than ink. Whether you want to emulate Jennie’s polished elegance, Rosé’s minimalist chic, or Gong Yoo’s quiet sensuality, there is a fragrance in the K-celebrity universe perfect for your own scent story.
Perfume is personal, intimate, and transformative. And if K-stars prove anything, it’s that the right scent doesn’t just smell good—it becomes part of who you are.
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